Applications of Data Mining to E-commerce (editorial) by Ronny Kohavi
and Foster Provost (Postscript, PDF)
Personalization of Supermarket Product Recommendations by R. D.
Lawrence, G. S. Almasi, V. Kotlyar, M. S. Viveros, S. S. Duri (HTML,
PDF)
Expert-Driven Validation of Rule-Based User Models in Personalization
Applications by Gediminas Adomavicius and Alexander Tuzhilin (Postscript)
Visualization and Analysis of Clickstream Data of Online Stores for
Understanding Web Merchandising by Juhnyoung Lee, Mark Podlaseck, Edith
Schonberg, and Robert Hoch (older version Postscript,
PDF)
Data Mining to Measure and Improve the Success of Web Sites by Myra
Spiliopoulou and Carsten Pohle (Computing
Research Repository)
Electronic Commerce Recommender Applications by Schafer, J.B., Konstan,
J., and Riedl, J. (PDF,Table)