Mining E-commerce Data: Challenges and Stories from the Trenches

5/4/00


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Table of Contents

Mining E-commerce Data: Challenges and Stories from the Trenches

Overview

E-Commerce: the Killer Domain for Data Mining

PPT Slide

Data Mining becomes Important

Blue Martini Software

PPT Slide

The Webstore is an Experimental Laboratory

Perils of Components

Closing the Loop

Architectural Decisions

Architectural Decisions (II)

Story I - Mysterious Birth Years

Challenge I - Dates

Story II - Gender Mystery

Challenge II - Unknown vs. N/A

Challenge IIí - Product Hierarchies

Story III - Low Conversion Rates

Challenge III - Changing Sites

Story IV - Analyst numbers

Challenge IV - Scalability

More Challenges

Business Challenges

Summary

Author: Ronny Kohavi

Email: ronnyk@bluemartini.com

Home Page: http://robotics.stanford.edu/~ronnyk